Insights
Thinking on strategy and growth
Perspectives on growth plateaus, market shifts and the decisions that follow them.
Strategic Reframe, Market PositioningRepositioning a UAE Business: A Guide to Restarting Stalled GrowthLearn how UAE founders can reposition their business, escape margin pressure, and restart growth when core markets shift.Read the article
Market Reframing, Market Pivot, Misaligned Brand PromiseWhat Baidu's Fall Teaches About Market ReframingBaidu missed its pivot moment. Xiaohongshu didn't. Discover how early detection of brand misalignment unlocks growth through strategic reframingRead the article